How Presentation Medium and Design Influences Energy-Saving Technology Adoption
Over the last few years many display technologies have come onto the home energy management (HEM) market that aim to provide feedback on residential energy consumption. You may have heard of some of…
Moral Licensing: Side Effects of an Efficiency Campaign
A recent field study I conducted with colleagues at Fraunhofer CSE showed interesting potential side effects of an efficiency / environmental program. Last summer, we carried out a water conservation campaign at a…
Reflections on the 2011 Behavior, Energy and Climate Change Conference
Recently, several members of the Fraunhofer CSE Building Energy Efficiency Group were fortunate to attend the 2011 Behavior, Energy and Climate Change Conference in Washington, DC, convened by the American Council for an…
The 4 Stages of Consumers’ Readiness for Energy Savings
(and how knowing them can help your efficiency campaigns) When trying to encourage consumers to adopt more energy-efficient practices, it can be challenging to develop an initiative that reaches the target audience and…
